Theory of product policy and practices in airlines

Teoria polityki produktowej oraz ich praktyka w liniach lotniczych

  • Ronald Wilczek University of Zilina, Faculty of operation and Economics of Transport and Communications, Department of Air Transport
Keywords: Product policy, product policy in airlines, pricing, product differentiation


Pricing and product policy in the airline industry is very complex and different from other industries, thus a successful airline has to manage its products and pricing perfectly, otherwise it will not succeed on the extremely competitive airlines market. This paper has two main goals, firstly to generally define product policy and secondly to show the product policy of airlines. Currently, airlines operate in a very competitive industry with little to no option to differentiate their product which leads to low profitability. New Distribution Capability and another new technology have the potential to increase airlines’ revenue by better price discrimination and more personalization.


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Organizacja i zarządzanie/Organization and management